H.F. Johnson, Jr. Inspired SC Johnson’s Future with Creativity and Science

Herbert F. Johnson, Jr., - known as H.F., was still a teenager when he saw our company evolve from selling flooring to a wide range of home care items. Automobile products, in particular, such as Stop Squeak Oil, Hastee Patch and Radiator Cement, were helping build a name that families could trust.

Then came Freeze-Proof, in 1917 Intended to protect automobile radiators, the product in fact dissolved them! As a result, SC Johnson acquired title to roughly 500 useless radiators that our products had destroyed.

Herbert F. Johnson, Sr., who led the company at the time, recognized that having a chemist in the company was becoming a requirement. So, he dispatched his son, H.F., to Cornell University to study science. When H.F. returned in 1922, he was the first professional chemist the business had ever had.

He brought a new focus on research and development to the company’s work, even converting a bathroom in the Administration Building into a laboratory years later so he could continue to explore new product ideas.

It was a commitment that never wavered. H.F. championed product quality and the value of science and technology throughout this life, both in the laboratory and in manufacturing. As his son, Sam Johnson, would recall, “He was the father of technology at Johnson Wax. As our business increasingly becomes driven by rapidly changing technologies, we are fortunate that he placed us on a scientific path long ago.”

In 1928, Herbert F. Johnson, Sr. died suddenly, leaving H.F. to take the reins of the company at just 28 years old. And soon after that, the Great Depression began, devastating the American economy and hurting business everywhere.

Many companies lost sales and cut back on new products. But H.F. pressed onward…and science played an important part. Propelled by its investments in research and development, the company created a revolutionary self-polishing wax called Glo-Coat. It would become one of our most popular and enduring products.

First, we had to get people to try it. This is where H.F.’s bravery was critical. He authorized the shipment of about a half a million pints – without orders! – to the company’s retailers around the United States. Stores were invited to sell it or return it at the company’s expense.

But the product worked wonderfully, and national advertising was already building demand. So as a company history book gratefully reported, “In the midst of the Depressions, when you couldn’t sell peanuts, retailers sold Glo-Coat.”

The success of Glo-Coat proved that a superior product can thrive even during poor economic times, and it further strengthened our commitment to R&D that endures today.

Beyond ensuring that SC Johnson made products that worked and were grounded in good science, H.F. was a marketing visionary who connected the Johnson name to quality, creativity and adventure.

First, there was his decision to sponsor the popular radio program “Fibber McGee and Molly” in the heyday of radio. Throughout the 1930s and ‘40s, the hit show reached up to 20 million listeners a week, expertly weaving in mentions of our company and our products.

Then there was the 1935 expedition to northeast Brazil. There, H.F. sought new stands of carnaúba palms for the company’s products, and the opportunity to develop new methods to extract and refine the wax. He would later say that the trip changed his life.

And then came the bold move of hiring the architect Frank Lloyd Wright to design the company’s global headquarters in Racine, Wisconsin, and later our Research Tower. Life Magazine touted our Administration Building as “genuine American architecture” and the shape of things to come. To H.F., it was simply great design, intended to inspire great products.

H.F. was, first and foremost, a businessman. But maybe even more defining, throughout his life he was an adventurer. Whether launching a new product, testing a new advertising strategy or traveling the world, H.F. lived life to the fullest.

He is also remembered for pioneering employee benefits introduced under his leadership, like a pension plan in 1934, a resort for employees in 1951 and comprehensive medical insurance in 1961.

As Sam once wrote of H.F., “He believed in the good of individual creativity, and in the dignity of man and woman. He also thought of the community in much the same way. He frequently said, ‘Every community where we operate should become a better place because we are there,’ if only to ensure we all understood.”